Insure Your F**k-ups with Bensimon Byrne's Naughty Carnivore Club Spot

Carnivore Club, a meat-of-the-month club, was looking for a new way to sell subscriptions. Many products typically given as gifts are marketed as a form of forgiveness―flowers, chocolates and diamonds have been doing this for years. 

Carnivore Club partnered with Toronto-based creative agency Bensimon Byrne to make Carnivore Club the first product to market itself as a form of pre-emptive forgiveness. A gift you should give because we’re all bound to screw up eventually. They dubbed it F-Up Insurance. Now you can protect yourself from your mistakes before you even make them. Click here to get your 'F-Up Insurance'