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Inspired Closets Gives This Mother Confidence to Return to Work After 10 Years

Solve Advertising & Branding, Fri, Jan 05, 2018

The campaign marks the first work from the agency following their account win

Inspired Closets Gives This Mother Confidence to Return to Work After 10 Years

Inspired Closets, a premium brand within the $10 billion home storage and organisation category, is unveiling a national campaign this week from its new agency of record, Minneapolis-based Solve. Sold through a selective network of branded dealers across the country, Michigan-based Inspired Closets offers custom-designed closets as well as pantries, mudrooms, laundry rooms and garages, competing with category stalwart, California Closets, among other brands.

“The closet is a room that’s easy to overlook; we’re going to change that. Inspired days start in Inspired Closets,” said Solve CEO and founder John Colasanti. A television spot tells the tender story of a mother returning to the professional workforce now that her children have reached school age, her “work experience” as a parent not to be discounted by hiring managers. A print ad headline reads, “Get ready. To take on the world.”

The multi-media, multimillion dollar campaign kicks off with the sponsorship of the 2018 HGTV Dream Home in Gig Harbor, WA. As the exclusive sponsor for home storage and organisation, Inspired Closets has designed and installed organisation solutions for closets, a pantry and the garage within the HGTV Dream Home. The national campaign includes broadcast, print, digital and social content in addition to the HGTV sponsorship and dealer support.

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Category: Furniture , Home appliances

Genre: Fashion & Beauty , People , Storytelling