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Oct. 22, 2012, 12:19 p.m. by Finch Sydney
Innocean & Finch Introduce ‘Fathertism’
Dads are given the edge in this new campaign for Kia
Kia and Innocean Australia introduce FATHERTISM. The practice of kids giving unfair preferential treatment to Dad because he bought the Next Gen Kia Sorento.
The series was directed by Nick Ball via Finch.
Kia and Innocean Australia have introduced Fathertism in a new spot for the car company.
Fathertism is that famous act of giving unfair preferential treatment to a parent for doing something that the other wouldn’t. In this case, it is Dad buying the Next Gen Kia Sorento.
This series was directed by Finch’s Nick Ball.
View the TV spots below:
The two-part webfilm can be viewed below:
Credits
Agency: Innocean Worldwide Australia
Creative Director - Scott Lambert
Copywriter - Yanni Pounartzis
Art Director - Mike Lind
Head of Broadcast - Tania Templeton
Planning - Susan Oliver
Group Business Director - Simon Hornery
Business Director - Janine Allan
Production Company - Finch
Director - Nick Ball
Producer - Camilla Dehnert
Executive Producer - Karen Bryson
Executive Producer/MD - Rob Galluzzo
DOP - John Toon
Editor - Peter Sciberras
Online - Method Studios
Audio Post Production - Song Zu
Music Composition - Antony Partos @ Sony Music
Media Planning & Buying - Initiative Media
Social Media - We Are Social
Client - Kia Motors Australia
National Marketing Manager - Steve Watt
Brand and Advertising Manager - Gerrit Walters
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