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Infinity Squared's Melvin J. Montalban Shoots New 'Want It More' Campaign for Asics

Featuring David Warner, Holly Ferling and paceman Mitchell Starc the extended campaign explores the technical approach the players employ for their training.

Infinity Squared's Melvin J. Montalban Shoots New 'Want It More' Campaign for Asics

Asics has continues its partnership with the Australian Cricket Team and Cricket Australia, this time shining a light on both the established and emerging stars of the game as a localisation of the global "Want It More" positioning.

There's no other game quite like cricket. It's a team sport but also a game which places individual player performance under such scrutiny and pressure to perform time and time again. Dealing with this pressure requires a huge amount of personal sacrifice by the players.

The series of spots, directed by Melvin J. Montalban, shine a light on how players sacrifice those things we take for granted as Australians, all in pursuit of Wanting it More: Nights out with mates, BBQs and quality time with family and friends.


Client: ASICS Oceana
General Manager Marketing: Sam Chew
Sports Marketing Manager: Simone Bushnell.
Production: Infinity Squared
Director: Melvin J. Montalban
Producer: Morgan Taylor
DOP: Aaron McLisky
Editor: James Ashbolt
Colourist: Trish Cahill
Music and Composition: Sonar Post
Production: White Chocolate
Social : Vinh Pham
EP: Dave Jansen
Project Director: Sarah Reynolds
Account Executive: Gwendolyn Jimenez
Photographer/ Stills: Zakarij Kaczmarek