Infinity Squared's Melvin J. Montalban Shoots New 'Want It More' Campaign for Asics

Asics has continues its partnership with the Australian Cricket Team and Cricket Australia, this time shining a light on both the established and emerging stars of the game as a localisation of the global "Want It More" positioning.

There's no other game quite like cricket. It's a team sport but also a game which places individual player performance under such scrutiny and pressure to perform time and time again. Dealing with this pressure requires a huge amount of personal sacrifice by the players.

The series of spots, directed by Melvin J. Montalban, shine a light on how players sacrifice those things we take for granted as Australians, all in pursuit of Wanting it More: Nights out with mates, BBQs and quality time with family and friends.

VIEW THE 60" SPOT
VIEW THE 30" SPOT

Client: ASICS Oceana
General Manager Marketing: Sam Chew
Sports Marketing Manager: Simone Bushnell.
Production: Infinity Squared
Director: Melvin J. Montalban
Producer: Morgan Taylor
DOP: Aaron McLisky
Editor: James Ashbolt
Colourist: Trish Cahill
Music and Composition: Sonar Post
Production: White Chocolate
Social : Vinh Pham
EP: Dave Jansen
Project Director: Sarah Reynolds
Account Executive: Gwendolyn Jimenez
Photographer/ Stills: Zakarij Kaczmarek