INFINITI Q60 Surprises Customers with Roses on Valentine’s Day
INFINITI, the luxury car maker, is surprising customers in London and the south-east this Valentine’s Day with bouquets of flowers delivered to their door.
The gesture is part of a Valentine’s Day campaign for the flagship INFINITI Q60 Sports Coupé created by TMW Unlimited.
The campaign also features a film that will play out on screens in the Westfield Centre – where INFINITI have a pop-up store – and across INFINITI’S social channels.
Created under the banner ‘Love is…in the detail’, the film uses macro shots to draw out parallels between the beautiful detailing in the Q60 and a handcrafted bouquet of roses. We then see the bouquet chauffeured in the INFINITI Q60 to the door of an unsuspecting customer.
As well as 30 and 60-second versions of the ad, the campaign will also include outdoor ads and launched on Valentine’s Day.
Sandra Subacius, Digital Marketing Manager at INFINITI, said: "At INFINITI we are proud of the craftsmanship that goes into every detail of our cars, so it was a good fit to highlight the parallels with the preparation of the flower designs, and of course, the opportunity to delight our customers with a small token in Valentine’s Day. The video was a great way of sharing this across all our markets with a simple message and beautiful imagery."
Category: Automotive , Cars