senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Impact BBDO Dubai's New Centrepoint Spot is Deliciously Dark.

10/08/2016
Publication
London, UK
735
Share
'Truth is, life has a mind of its own...'
This extremely stylish spot from Impact BBDO Dubai is unlike any retail sale ad we’ve ever seen. It’s gritty, funny and deliciously dark. Directed by Maged Nassar and produced by Beirut production house, Good People, the spot for the popular fashion retailer Centrepoint has clearly struck a chord with audiences – it’s clocked up over a million views across Youtube and Facebook in just six hours. 

It sees a well-dressed man growling through an dusty landscape in a vintage car, pondering the rank unfairness and unpredictability of life and… well, we don’t want to give away too much. The copy and the craft is exquisite but the punchline is everything. What we can say is that it's beautiful to look at and incredibly sharp.

Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from LBB Editorial
Window, not a Wall
Eastbay
21/02/2024
37
0
Unicorn Kingdom
GREAT Britain and Northern Ireland
15/02/2024
26
0
Accents
GREAT Britain and Northern Ireland
15/02/2024
54
0
ALL THEIR WORK