Twelve campaigns received commendations from the inaugural Immortal Awards jury – can you guess what they were?
Make no mistake, the Immortal Awards jury were tough. Motivated by a welcome message from none other than Sir John Hegarty at the beginning of the day, they took the idea of anointing Immortal work incredibly seriously.
While just four pieces were deemed to be ‘Immortal Creativity’ – that is, projects that will have a lasting impact on the brand or the industry and which raise the bar - the judges were impressed by the high quality and diversity of work shortlisted. This year the jury commended 12 pieces as being exceptional campaigns and stand-outs for 2018. Check out the commended work below – and for the Immortal winners head here.
Apple - HomePod - Welcome Home - TBWA Worldwide; Final Cut - New York, USA
carsales – AutoAds - CHE Proximity - Melbourne, Australia
Dot Mini - The First Smart Media Device for the Visually Impaired - SERVICEPLAN GERMANY/SERVICEPLAN KOREA - Munich, Germany
Go Gentle Australia - Stop The Horror - Revolver and Will O'Rourke - Sydney, Australia
Joburg Ballet - Breaking Ballet - Darling Films - Johannesburg, South Africa
Jordan - A/R Jordan - R/GA - New York, USA
KFC - 'FCK' – Mother - London, UK
Kraft/Heinz Country Time Lemonade - Country Time Legal-ade - Leo Burnett Chicago - Chicago, USA
LADBible/The Plastic Oceans Foundation - Trash Isles - AMV BBDO - London, UK
Pedigree – SelfieSTIX - Colenso BBDO - Auckland, New Zealand
PFLAG Canada - Destination Pride - FCB/SIX - Toronto, Canada
Tourism Australia - Dundee: The Son of a Legend Returns Home - Droga5 New York - New York, USA