IKEA Upcycles Old Bouncy Castles and Iconic Bags into Travel Wallets

To promote its Greenwich store, IKEA has launched unique upcycled wallets made from old bouncy castles and the iconic FRAKTA bag straps.

Each wallet contains a TfL Oyster Card pre-loaded with £5 to encourage travelling to the store by public transport.

A limited 1200, all individually numbered, have been given to a select group of influencers and local residents in Greenwich and Lewisham. 

The campaign was created by IKEA's UK agency of record Mother London.