IKEA Italy Wishes You a Merry 'Liftmas' in New Christmas Spot

IKEA Italy is back with a new Christmas campaign created by DDB Group Italy, renewing the concept of 'We Are Meant To Change'.

Every moment can become the right occasion to celebrate the festive season in a unique way - even when you're inconveniently stuck in a lift, for example. That’s what happens in this new film, where a seemingly difficult occurrence turns into a moment of celebration and sociability, thanks to the brand values and products.

The film was produced by Mercurio Cinematografica and directed by Argentinean comedy master Augusto Gimenez Zapiola, featuring a couple of British actors.