Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

IKEA Italy Wishes You a Merry 'Liftmas' in New Christmas Spot

DDB Group Italy launches charming new spot produced by Mercurio Cinematografica

IKEA Italy Wishes You a Merry 'Liftmas' in New Christmas Spot

IKEA Italy is back with a new Christmas campaign created by DDB Group Italy, renewing the concept of 'We Are Meant To Change'.

Every moment can become the right occasion to celebrate the festive season in a unique way - even when you're inconveniently stuck in lift, for example. That’s what happens in this new film, where a seemingly difficult occurrence turns into a moment of celebration and sociability, thanks to the brand values and products.

The film was produced by Mercurio Cinematografica and directed by Argentinean comedy master Augusto Gimenez Zapiola, featuring a couple of British actors.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Marketing Specialist: Federica Fazzini

Advertising Manager: Cristina Pedotti

Category: Decorating , Home appliances

Genre: Comedy