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IHOP Suprises Customers for Oktoberfest With New Pumpkin Pancake Beer

Bumper ads to celebrate the launch of the new drink were developed by Droga5

 IHOP Suprises Customers for Oktoberfest With New Pumpkin Pancake Beer

Inspired by the return of Pumpkin Spice Pancakes, IHOP has created a very limited edition batch of Pumpkin Pancake beer called IHOPS.

We are celebrating the start of fall and the beginning of Oktoberfest by blowing your mouth’s mind with a stout that not only tastes like a pumpkin pancake, but seeks to bottle that warm-and-fuzzy feeling of pancakes as well. In partnership with Keegan Ales (recognised as a “Top Ten Stouts in North America” by The New York Times) and using their expertise in creating the perfect stout, we have folded in some of our secret ingredients to make IHOPS.

Always on the forefront of flavor innovation, IHOP infused its buttermilk pancake mix and a selection of the ingredients in IHOP Pumpkin Pancakes to create an innovative and first-of-its kind new beer flavor profile.

Customers always get excited for the beginning of the fall season with pumpkin flavored foods or even drinks. The new pancake flavors and craft beer mark the beginning of the season where everyone can come together over pancakes and a pint. Starting September 24th, IHOPS will be available for a limited time in select bars and at beer festivals across the tri-state area - listed on the IHOP website here. IHOPS will not be available in IHOP restaurants.






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