Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Idris Elba Takes Sky To The Next Level

Elba displays his natural swagger in the new spot from Brothers and Sisters

Idris Elba Takes Sky To The Next Level

Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations, including in a hot tub filled with tablet devices to illustrate how, thanks to Sky Store, he ‘owns’ box sets and can watch them however, wherever and whenever he likes.

The latest installment in Sky’s long running campaign fronted by Elba, the TV ad shows viewers they can now buy and own box sets through Sky Store, including popular shows like Breaking Bad and House of Cards.

Created by Brothers & Sisters, the 30-second spot features the Hollywood star displaying his natural swagger and explaining that when you buy a box set in Sky Store you own it in three ways – on your TV, across devices, and on DVD.

The ad breaks on Friday, November 11th and runs until December 31st. The campaign is supported online and in press ads.

Creative Agency

Creative Agency: Brothers & Sisters

Creative Director: Aaron Willmer

Copywriter: Robi Ganguly

Art Director: Josh Pearce

Planner: Matilda Ruffle

Producer: Nicola Ridley

Director: Declan Lowney

Account Director: Alessandra Russell

Media Agency

Media Agency: MediaCom

Production Company

Production Company: Another Film Company

DOP: Ray Coates

Producer: Simon Monhemius @ Another Film Company


Editor: Charlie Moreton @ Work

Post Production / VFX

Post Production Company: Framestore


Sound Design: Sam Robson @ 750

Category: It, phones, Av and computers , Tv

Genre: Digital , PR , People