IAB Europe Appoints OMD EMEA's Nikki Mendonça to Its Board

The Internet Advertising Bureau (IAB) Europe has appointed Nikki Mendonça, President of OMD EMEA, to its board.

Nikki will work closely with the other members of the board, including Google, Microsoft and AppNexus, to promote the values of IAB Europe, which is the voice for digital businesses in Europe with its 5,500 strong membership base.

Nikki brings over twenty years’ experience in the advertising industry to the role. As President of OMD EMEA, part of the largest and most-awarded marketing communications company in the world, Nikki presides over 5,000+ employees across 80+ offices in 63 markets, and oversees $19 billion in marketing communications investment from blue-chip global brands such as Renault, PepsiCo, Liberty Global and Walt Disney.

Nikki Mendonça, President of OMD EMEA, said: “This is indeed a pivotal year to be appointed to the IAB Europe Board. The European digital market has doubled in the last 5 years, growing 11.6% in the last year to €30.7 billon, and with the European Commission’s plans to drive a digital single market strategy for Europe by addressing regulatory fragmentation and accelerating a more borderless, democratised and entrepreneurial framework across the region, this is set to be a landmark year.

“Defining practices and focusing on the business of standardisation and measurement across markets, the raison d’être of IAB Europe, is going to be critically important to advertisers as we sprint towards new disruptive business models anchored in e-commerce and m-commerce. Leveraging the digital ecosystem has the potential to add a €415 billon contribution to our European GDP numbers, reinforcing our position as the largest trading bloc in the world. I am thrilled to play a part in the conversation.”

Constantine Kamaras, Chairman of the IAB Europe Board of Directors, said: “We are delighted to welcome Nikki to the IAB Europe Board. Nikki is a renowned digital leader across our continent and of course OMD is a key stakeholder in the rapid qualitative and quantitative development of our industry. I am certain that OMD’s contributions, highlighting further the views and perspectives of agencies and clients, will be highly beneficial to IAB Europe as we continue towards taking digital in Europe to the next level.”