Hyundai Appoints R/GA London to Launch New ‘N Performance Line-up’ of Cars

R/GA London announces that it has been appointed by Hyundai to lead the strategy, creative and development of a communications plan and connected ecosystem for the iconic car manufacturer's global launch of its new ‘N performance line-up’ of cars in 2017. As part of this new collaboration, R/GA London will be partnering with Hyundai’s global team based in Seoul, South Korea.

Hyundai’s new ‘N performance line-up’ is scheduled to roll out across its models later in 2017, with R/GA London being tasked with developing the overarching global brand experience for the range, including strategy, design, content creation, industry engagement and service development.

Jay Joohong Yoo, Global Brand Manager of Hyundai N, said, “We were looking for that rare combination of strong expertise in strategy, innovation, leading edge digital inspiration and the ability to support our core markets globally. After a careful selection process we felt that R/GA London can really bring to the table what we have been asking for and we are delighted to partner together on such an exciting roadmap of transformative work.”

“As a leading disruptor and pioneer of the automotive industry, Hyundai possesses a brand with rich heritage steeped in innovation. We are absolutely delighted to have been chosen as its partner agency to develop the creative and strategy for its new N performance line-up,” said Matt Lodder, EVP Managing Director, R/GA EMEA. “R/GA and Hyundai both share a DNA for creating transformative work through integrating design and technology, and we have quickly established a shared strategic vision for this new exciting partnership.”

Following the appointment, R/GA London has already begun to define a strategic positioning that will be globally activated later in 2017 in Hyundai’s key markets; initially focused on the European & Australian territories, followed by the US and South Korea.