Humans Require Ice Cream in Hilariously Dark Sci-Fi Spot for Halo Top

Halo Top CEO & Founder Justin Woolverton partnered with creative production studio Lord Danger and director Mike Diva to create a stylised, futuristic narrative 'Eat The Ice Cream.'  The brand-supported short has launched via social channels and will screen in select theatres. And while Halo Top may be naturally sweet, the film’s tenor is hardly saccharine, both in plot and the shoot’s infamous location: The 14th Factory’s art installation meant to recreate the white bedroom in Stanley Kubrick's '2001: A Space Odyssey.'

Diva, a director, musician and YouTube personality known for making original content from music videos to memes, is part of the talent at Lord Danger, a creative production studio focused on developing bold, innovative commercials, branded content and music videos for every screen.