H&R Block Taps Deutsch as Creative Agency of Record

Deutsch today announced it has been named creative and advertising agency of record for H&R Block, Inc (NYSE: HRB).

Deutsch’s scope of work will include brand strategy, creative and advertising, design, production and social media. 

“Deutsch has a proven track record of helping brands innovate and grow,” said Vinoo Vijay, H&R Block’s new chief marketing officer. “They’ve demonstrated great passion for our business and the people we serve. We are very excited to work with Deutsch as we transform our brand and identify opportunities for sustainable growth.”

Founded by brothers Henry and Richard Bloch in 1955, H&R Block operates more than 12,000 offices worldwide. For the most recent tax season, H&R Block grew the number of tax returns filed in the U.S. to almost 20 million through its retail tax offices and tax software products.

“H&R Block helps millions of people each year,” said Mike Sheldon, Chairman and CEO of Deutsch North America. “Our job is to strengthen and grow that community with modern technical solutions and a bold vision for the brand. We couldn’t be more thrilled to embrace that opportunity with some of the best people in the business.”

Deutsch’s first efforts for the brand are expected to launch later this year.