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Creative

HP's New Holiday Season Campaign Encourages Us All to Keep Giving

The uplifiting film, created by BBDO San Francisco and directed by Sara Dunlop, explores the idea of wonder as an experience shared by others

HP's New Holiday Season Campaign Encourages Us All to Keep Giving

Just in time for the Holiday season, HP will debut new work as part of its ongoing “Keep Reinventing” campaign. In this latest instalment titled “Reinvent Giving,” a young woman creates wonder in the world around her by enlisting a few friends to create a wonderful performance for a lonely young neighbour.
 
The film, created by BBDO San Francisco and directed by Sara Dunlop, explores the idea of wonder as an experience shared by others, creating memories and impact that can last a lifetime. The idea was driven by the insight that Millennials are longing for joy, mystery and magic in their lives, rather than predictability and sameness.


The spot will run globally on digital, and on broadcast in 12 markets.
 
This new campaign comes against the backdrop of strong momentum in HP’s PC business – which has delivered three consecutive quarters of double-digit revenue growth and regained the #1 PC market share position earlier this year. This success has been fuelled by gains in the premium PC space, where HP has taken share from market leader Apple and attracted a range of new consumers to the brand. The new campaign supports the company’s continued push into the premium PC market.
Advertiser

Advertiser: HP

Creative Agency

Senior Producer: Amanda Moody

Senior Planner: David Murray (Producer)

Senior Director: Audrey Melofchik (World)

Management Supervisor: Diana Wolff

Head of Integrated Production: Louise Doherty

Group Account Director: Elana Shea

Creative Directors: Jakub Szymanski, Alex Stainton

Creative Agency: BBDO San Francisco

Copywriter: Adam Balogh

Communications Planner: Heidi Keel (Director)

Chief Strategy Officer: Tim Millar

Chief Creative Officer: Matt Miller (SF), David Lubars (Global)

Business Affairs Manager: Rodney Hameroff

Art Director: Jason Moussalli

Account Executive: Nivie Roberts

Digital Production Company

Colourist: Adam Scott (Senior)

Music and Sound

Sound Design: Big Foote/NY

Music Production: Big Foote/NY

Mix: Matt Miller - Lime/LA

Offline

Producer: Aimée Hinkley,

Editor: Andrea MacArthur, Amanda Perry

Edit Company: Lost Planet/LA

Post Production / VFX

VFX Supervisor: Adam Lambert

VFX Producer: Karina Slater

VFX: The Mill/LA

Production Company

Production Company: Rattling Stick/LA & UK

Line Producer: Polly Ruskin

Director: Sara Dunlop

Category: Computers , It, phones, Av and computers