The uplifiting film, created by BBDO San Francisco and directed by Sara Dunlop, explores the idea of wonder as an experience shared by others
Just in time for the Holiday season, HP will debut new work as part of its ongoing “Keep Reinventing” campaign. In this latest instalment titled “Reinvent Giving,” a young woman creates wonder in the world around her by enlisting a few friends to create a wonderful performance for a lonely young neighbour.
The film, created by BBDO San Francisco and directed by Sara Dunlop, explores the idea of wonder as an experience shared by others, creating memories and impact that can last a lifetime. The idea was driven by the insight that Millennials are longing for joy, mystery and magic in their lives, rather than predictability and sameness.
The spot will run globally on digital, and on broadcast in 12 markets.
This new campaign comes against the backdrop of strong momentum in HP’s PC business – which has delivered three consecutive quarters of double-digit revenue growth and regained the #1 PC market share position earlier this year. This success has been fuelled by gains in the premium PC space, where HP has taken share from market leader Apple and attracted a range of new consumers to the brand. The new campaign supports the company’s continued push into the premium PC market.
Creative Agency:BBDO San Francisco
Art Director:Jason Moussalli
Chief Creative Officer:Matt Miller (SF), David Lubars (Global)
Group Account Director:Elana Shea
Account Executive:Nivie Roberts
Chief Strategy Officer:Tim Millar
Senior Planner:David Murray (Producer)
Senior Producer:Amanda Moody
Head of Integrated Production:Louise Doherty
Senior Director:Audrey Melofchik (World)
Business Affairs Manager:Rodney Hameroff
Communications Planner:Heidi Keel (Director)
Creative Directors:Jakub Szymanski, Alex Stainton
Management Supervisor:Diana Wolff
Production Company Name:Rattling Stick/LA & UK
Line Producer:Polly Ruskin
Edit Company:Lost Planet/LA
Editor:Andrea MacArthur, Amanda Perry
Post Production / VFX
VFX Supervisor:Adam Lambert
VFX Producer:Karina Slater
Mix:Matt Miller - Lime/LA
Music Production:Big Foote/NY
Sound Design:Big Foote/NY
Digital Production Company
Colourist:Adam Scott (Senior)
It, phones, Av and computers
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