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Creative

HP Encourages Aussies and Kiwis to Say it with a Sprocket this Christmas

The campaign, created by Clemenger BBDO, celebrates special moments and memories with your loved ones

HP Encourages Aussies and Kiwis to Say it with a Sprocket this Christmas

HP and Clemenger BBDO, Sydney have launched a Christmas campaign across Australia and New Zealand, showcasing HP's Sprocket portable printer, one of this Christmas' hottest gifts.
 
The campaign encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket this festive season, with the launch spot opening to a room filled with Christmas trees, and Sprockets nesting in the trees like baubles.
 
Against the soundtrack of renowned Flight Facilities track, All Your Love (covered by Melbourne musician, Owl Eyes), the Sprockets on the trees begin printing out photos of a number of real couples leaning in for a kiss.

Says Dan Henry, head of marketing South Pacific, HP: "Sprocket is a product that enables people to make moments spent with loved ones even more special and memorable. This was our opportunity to not only inspire people to use their printed photos to enrich holiday experiences, but to celebrate the diverse cultures we enjoy in Australia and New Zealand."
 
Says Darren Wright, creative director, Clemenger BBDO Sydney: "The Sprocket is a fantastic product, we loved the way it allows you to celebrate all the fun moments and memories you have with your friends and family. We wanted to take that feeling and bring it to life in a beautiful Christmas feel good way."

The campaign launches this week in Australia and New Zealand across TV, radio, outdoor, digital, social and will be in market until Christmas.

To find out more about HP's Sprocket Printers here.
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Client

Advertiser: HP

Creative Agency

Creative Agency: Clemenger BBDO, Sydney

Creative Director: Darren Wright

Group Account Director: Sacha Zivanovic

Art Directors: Mick Pollard & Elaine Li

Copywriters: Celia Mortlock & Adam Smith

Senior Digital Producer: Claire Bisset

Account Director: Mahsa Merat

Senior TV Producer: Katrina Maw

Sound Engineer: Stuart St Vincent Welch

Senior Planner: Rob Harding-Smith

Chief Strategy Officer: Lilian Sor

Managing Director: Emily Perrett

Senior Account Manager: Katie Ryan

Production Company

Production Company: FINCH

Executive Producer: Corey Esse

Director: Toby Pike

DOP: Dan Freene

Producer: Jackie Adler

Post Production: NAKATOMI

Music

Arranger: Charlie White

Artist: Flight Facilities

Music Producer: Karla Henwood

Vocals: Owl Eyes

Music Production: Nylon Studios

Song: All Your Love