How Spanish Adland Marked International Women’s Day
The different ways advertising agencies and companies took to social media to weigh in on gender politics
This year, Spain did International Women’s Day in a big way. After calls for the country’s first “feminist strike” from umbrella group the 8 March Commission, women across the country have abandoned paid and unpaid work for 24-hours. The strike aims to highlight disparities between men and women, both social and economic, and to end Spain’s ‘machista’ culture.
Spain’s advertising industry has also embraced this spirit. Here are some of the most interesting social posts we found commemorating March 8th.
Sorry for all these years of advertising. Of course, we have not lived up to the responsibility we had. Sorry to sell toys for girls and toys for boys instead of just toys. Sorry for all those times in which we have told you how you should be, dress, walk, comment or even flirt. For that other time we thought that advertising frying pans for Mother's Day was a good idea. Or for those others in which, with so much erasing of "imperfections", we end up erasing the real woman.
But, above all, sorry for having taken so long to realize that we are part of the problem.
And also of the solution.
Advertisers of the agency dommo.
Lee Films’ IWD Playlist
VCCP’s Logo Girl
The text at the end reads: “the girl in our logo has gone to change everything.”
Defiance from O
Tiempo BBDO on Gender Roles
Translation: “We cut to… the woman in the kitchen”