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Opinion and Insight

How Feed Me Light Made Holiday Gifting Easier for Penguin Random House

The London-based animation house created almost 200 animated clips

How Feed Me Light Made Holiday Gifting Easier for Penguin Random House

The Brief

Penguin Random House teamed up with Anyways agency to create a book gifting experience like no other this Christmas season, and invited Feed Me Light on board to help bring their interactive shopping experience to life.

With new director Ben Ommundson heading up the 'Books Make us Better' project, Feed Me Light produced almost 200 animated clips with bold, colourful backgrounds and quirky animations of cartoon hands gifting interchangeable book assets. We also created a custom cursor for the online experience to tie the whole thing up in a bow!

So no matter who you're gifting a book for this holiday season, Feed Me Light have you covered with a fun shareable clip.

You can check out the website right here.


The Style


The Animation


The Cursor

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Category: Books , Media and Entertainment