Hornet's Yves Geleyn Directs Animated Spot For States United To Prevent Gun Violence

States United to Prevent Gun Violence, a national non-profit organization working to decrease gun death and injury, today released a new TV commercial and web video called "Monster in the Closet."  The powerful, haunting spot is meant to raise awareness and elevate the importance of safe gun storage and prevention of child access to firearms.

The dramatic, 90-second Public Service Announcement features a little boy who fears a "monster in the closet" and is reassured by his devoted parents that there is nothing to be afraid of.  The boy is fascinated and repulsed by what turns out to be a loaded, unlocked handgun and ultimately the weapon discharges gravely wounding him.  His unknowing parents can't hear the tragedy unfolding over the din of their lawnmower cutting the grass outside.

The superbly animated spot, directed by Yves Geleyn of the production house, Hornet, and scored with original composition by Mark Mothersbaugh of DEVO, ends with two stark slates.  One says "The monster is real" followed by "1.5 million U.S. children are living with unlocked loaded guns."  The spot concludes on States United to Prevent Gun Violence logo and web address, ceasefireusa.org.

"In the wake of so many tragic mass shootings, the nation's focus has been on strengthening gun laws," said Sue Hornik, Executive Director of States United to Prevent Gun Violence.  "But one preventable threat to children's safety is unlocked and loaded guns found around the house, the proverbial 'monster in the closet' of our new public service announcement."

Credits

Advertiser: States United To Prevent Gun Violence

Spot Title: The Monster Is Real

First Air Date: 4.9.14

Agency: Grey

Worldwide Chief Creative Officer: Tor Myhren

Deputy Worldwide CCO: Per Pedersen

Executive Creative Director: Rob Perillo

Executive Creative Director: Rob Lenois

Art Director: Evan Ortolani

Copywriter: Daniel Alvarez

EVP, Director of Broadcast: Bennett McCarroll

Agency Executive Producer: James McPherson

Agency Producer: Zach Fleming

VP, Account Director: Elizabeth Gilchrist

Account Executive: John Nelson

Director: Yves Geleyn

Production Company (location): Hornet (116 W Houston St, NY, NY)

Executive Producer: Michael Feder

Head of Production: Greg Bedard

Producer: Jan Stebbins

Editors: Joel Miller & RJ Glass

Assistant Editor: Stephanie Andreau

Storyboard Artist: J. Todd Anderson

Character Designer: Oren Haskins

Background Designer: Mark Boardman

Supervising Technical Director

Sang-Jin Bae

Lead CG Artist & Compositor: David Hill

CG & Compositing: Richard Kim

Modeling: Erwin Riau & Dan Fine

CG Animation: Sean Thorpe

CG Animation: Andrew Boccio, Emily Griswold

Lead 2D Animator: Mike Luzzi

Animator: Keelmy Carlo

Animator: Mark Pecoraro

Animator: Nivedita Sekar

Animator: Frank Summers

Animation Clean Up: Emma Noble

Development Producer: Kristin Labriola

R&D: Arman Matin

Edit House: Cut and Run

Assistant Editor: Tom Akey

Assistant Editor: Stacy Peterson

Producer: Melati Pohan

Executive Producer: Rana Martin

Composer: Mark Mothersbaugh

Music Company: Mutato Muzika

Music Producer:Natalie Montgomery

Music Engineer:Bradley Denniston

Music Supervision: Zach Pollakoff

Music/Sound Design (person & company): Dante Desole (Vision Post)

Principal Talent: Samantha Mathis, Anthony Arkin