Touching spot, directed by The Sweet Shop's Andrew Lang, shows how Hong Kong celebrates Chinese New Year
With Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energised city.
The 90-second film follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong’s signature event, the International Chinese New Year Night Parade.
Directed by The Sweet Shop’s Andrew Lang, viewers find themselves on a journey of discovery visiting many of the must-see locations at this festive time of the year. From the tranquillity of Man Mo temple to a beautiful flower market and onwards to traditional ‘fai chun’ stores, the Chinese New Year story is told through the eyes of adventurous local children.
Tina Chao, General Manager Marketing at Hong Kong Tourism Board commented: “Moving away from product towards experience-focused communications, this film tells a bigger story of how Hong Kong celebrates Chinese New Year with local traditions everywhere and our night parade.”
Andrew Lang, Director at The Sweet Shop said, “It was such a thrill to receive this script. I was born in Hong Kong and lived the first eight years of my life there, so it has a special place in my heart. Through the two kids in our film, we wanted to capture the sense of excitement and anticipation you feel if you are in Hong Kong as Chinese New Year approaches. It really is a celebration like no other!”
The International Chinese New Year Night Parade takes place on Saturday, 16th February 2018 in Tsim Sha Tsui with the film supported by a global Social Media, PR and Outdoor campaign.
Advertiser:Hong Kong Tourism Board
Marketing Manager:Charmaine Wu
General Manager:Tina Chao
Assistant Marketing Manager:Vienn Chow
Senior Brand Manager :Hilda Chan
Senior Marketing Manager:Annie Ng –
Creative Agency:Grey Group Hong Kong
Creative Director:Jason Cornelius
Art Director:Ella Wong
Executive Creative Director:Almon Lam
Chief Creative Officer:ichael Knox
Head of TV / Production:John Lo
Senior Account Manager:Dorothy Chan
Senior Account Director:Bonnie Chan
Business Affairs:Joanna Go
Associate Creative Director:Jackie Wong
Regional Director, PR & Corporate Communications:Grey Group AMEA Huma Qureshi Regional Director
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