Honeycomb Launch Revolutionary Ad Management and Distribution Services to Broadcasters Ahead of IBC 2017

In just a couple of years Honeycomb has revolutionised the advertising delivery landscape. Behind the scenes they’ve also been working with broadcasters to solve specific challenges at the broadcasters’ end of ad management. Today they are launching their suite of Broadcaster Services to the industry.

Honeycomb’s Broadcaster Services dramatically improve broadcasters’ workflows, reduce overheads, and improve data collation - to improve ad management today, and to enable a smooth and cost-effective transition to tomorrow’s programmatic advertising.

Honeycomb works with broadcasters to understand the challenges they face - then builds smart solutions. They’ve been working closely with Sky and Sky Media since summer 2015 to syndicate their content. They have also developed content syndication and content distribution for other broadcasters around the world, including ITV, Discovery, Ericsson (Playout Centre), Viacom, Arqiva (Playout Centre), SKY, NBCUniversal, and Channel 4.

Chris Aldous, Commercial Operations Controller, Sky, says: “We have found the Honeycomb system easy to use, fast, reliable and robust, and built with the users in mind. It delivers our needs of today and is ready to meet our needs of tomorrow.”

Honeycomb CEO James Carpenter says: “We’ve been developing our broadcast offering for over three years, and I’m incredibly proud of the difference we’re making to the workflows of Sky and other broadcasters - making addressable, targeted advertising a reality. We’re delighted to open our range of broadcast services to the whole industry.”

●        Improving broadcaster workflows by streamlining processes and reducing overheads. Using Honeycomb eliminates waiting, hidden charges and late delivery penalties.

●        Simplifying ad management by making it possible to view Honeycomb ads, approve and rename them without leaving the platform.

●        CDN & Ad server integrations with AWS Cloudfront, Level3, Freewheel, YoSpace, and many more, and will work with broadcasters to provide the integrations they require.

●        Chase up ads automatically - match media schedules to creative material, and chase up anything that’s missing, with the ability to upload CSV files or integrate with Salesforce etc.

●        Full compliance integration with Clearcast and ARPP

●        Reporting services collect the data with fingerprinting and more, so you can understand campaign performance.

●        Multiple file deliveries, quickly transcoding master files into multiple files and formats, which can be sent to endpoints via Signiant, Aspera, SFTP or FTP. Also enables multiple renditions for ad servers.

●        Super speedy automated QC which meets the highest industry standards.

●        In house expert broadcast team on hand 24/7. 

Honeycomb Head of Broadcast, Craig Russill-Roy says: "We built Honeycomb to guide the next wave of advertising on a global scale. This means happier advertisers and removing ancient barriers, so that creative can continue to lead, while the industry transforms towards a programmatic future.”

Honeycomb’s Broadcast team (Craig Russill-Roy, Kenny Loakman, Roisi Proven, Chris Young, Ben Smith, Taco Arts, Moritz Wuttke and James Carpenter) will be showcasing the Broadcaster Services at IBC2017.