Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Awards and Events

Honda ‘Ignition’ Features at This Year's APA London Collection

SIREN collaborated with Wieden+Kennedy London on this iconic campaign

Honda ‘Ignition’ Features at This Year's APA London Collection

Honda ‘Ignition’ directed by Aoife McArdle, featured at this years APA London Collection. SIREN collaborated with Wieden+Kennedy London on this iconic campaign, providing the original music composed by Walter Mair and working closely with the team at Factory Studios to created a musical soundscape to enhance their sound.

The film features the voice of the Formula One legend Ayrton Senna and a cameo from the current driver Jenson Button and was released to celebrate a year in which Honda returned to F1, made it’s first commercial flight and updated every model in it’s automotive range.

Creative Agency

TV Producer: James Laughton

Planners: Martin Beverley

Group Account Director: Nick Owen

Executive Creative Director: Tony Davidson / Iain Tait

Digital Producer: Silvan Schreuder

Creative Director: Scott Dungate

Creative Agency: Wieden + Kennedy

Account Manager: Olivia Amato-Pace

Account Director: Alex Budenberg

Music and Sound

Music Supervision: Sian Rogers @ SIREN

Sound Design: Anthony Moore @ Factory

Composer: Walter Mair


Editor: Dan Sherwen @ Final Cut

Post Production / VFX

VFX Supervisor: Dan Adams (2D) / Jonathan Wood (3D)

Post Production House: The Mill

Production Company

Production Company: Somesuch

Producer: Frankie Elster

Executive Producer: Sally Campbell

DOP: John Lynch (repped by Lux Artists)

Director: Aoife McArdle