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Awards and Events

Honda ‘Ignition’ Features at This Year's APA London Collection

SIREN collaborated with Wieden+Kennedy London on this iconic campaign

Honda ‘Ignition’ Features at This Year's APA London Collection

Honda ‘Ignition’ directed by Aoife McArdle, featured at this years APA London Collection. SIREN collaborated with Wieden+Kennedy London on this iconic campaign, providing the original music composed by Walter Mair and working closely with the team at Factory Studios to created a musical soundscape to enhance their sound.

The film features the voice of the Formula One legend Ayrton Senna and a cameo from the current driver Jenson Button and was released to celebrate a year in which Honda returned to F1, made it’s first commercial flight and updated every model in it’s automotive range.

Creative Agency

Creative Agency: Wieden + Kennedy

Creative Director: Scott Dungate

Executive Creative Director: Tony Davidson / Iain Tait

Group Account Director: Nick Owen

Planners: Martin Beverley

Account Manager: Olivia Amato-Pace

TV Producer: James Laughton

Digital Producer: Silvan Schreuder

Account Director: Alex Budenberg

Production Company

Production Company: Somesuch

Executive Producer: Sally Campbell

Director: Aoife McArdle

DOP: John Lynch (repped by Lux Artists)

Producer: Frankie Elster


Editor: Dan Sherwen @ Final Cut

Post Production / VFX

Post Production Company: The Mill

VFX Supervisor: Dan Adams (2D) / Jonathan Wood (3D)


Music Supervision: Sian Rogers @ SIREN

Composer: Walter Mair

Sound Design: Anthony Moore @ Factory