Honda Dreams Big In New Campaign Via Leo Burnett Melbourne

Honda Australia is entering the competitive compact SUV category for the first time in over a decade with the launch of the all-new HR-V.

Leo Burnett Melbourne has created a campaign that makes a big statement, led by an action-packed TVC.

Directed by Goodoil’s Nathan Price, it takes place within the lucid dream of the main character ‘Brian’. When an imposing force attempts to wake him, Brian uses the HR-V to make a getaway and keep on dreaming.

Backed by the iconic song Eurythmics song ‘Sweet Dreams’, the spot includes strange phenomena, teleportation and much more.

Honda Australia director Stephen Collins said: “This is our biggest launch this year. The all-new HR-V represents Honda at its best, and we wanted the campaign to reflect that spirit.”

Leo Burnett Melbourne executive creative director Jason Williams said: “At the core of the Honda brand is ‘the power of dreams’ and we have brought that to life for the launch of the all-new HR-V.”

The TVC is part of an integrated campaign that includes cinema, outdoor, direct, online, social
and dealer communications.