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Hires, Wins & Business

HomeGoods Selects McCann New York as Creative Agency

Account assignment comes as part of HomeGoods' overall effort to further reach and engage customers

HomeGoods Selects McCann New York as Creative Agency

McCann New York today announced that it has been selected by HomeGoods as its new creative advertising agency.

Devika Bulchandani, Managing Director, McCann New York, said, “We are thrilled and honoured to be awarded creative and strategic responsibilities for HomeGoods. We look forward to working with them to help build their brand and connect with their customers in new ways.”

The account assignment, which follows a competitive review, comes as part of HomeGoods’s overall effort to continue its advertising and marketing activities to further reach and engage customers.

“McCann brings proven strategic and integrated marketing expertise that will help us build a strong communications platform to deliver innovative, creative work that will resonate with our customers and help us stand apart in the marketplace,” stated Emily Trent, Vice President, Marketing Director, HomeGoods. 

Category: Retail and restaurants , Retail stores