HLA's Justin Stokes Shoots Belstaff Film

HLA director, Justin Stokes, has created the perfect vehicle to showcase the fantastic new range from luxury fashion brand, Belstaff.

Part of Belstaff’s new campaign, the spot features the new face of Belstaff, David Beckham.  As if biking couldn’t get any cooler, Belstaff’s inspired coup sees Mr Beckham joining the likes of Brando, Hopper and Fonda to create a whole new set of iconic biking images.

 

And Stokes’ brilliant spot sets the scene perfectly, a funky retro tune (complete with engine roars) providing the soundtrack to a mad, cross-country scramble by a posse of speed freaks on vintage machines, effortlessly capturing the pure adrenalin and exhilaration of messing about on bikes.  With his photographic skills on stunning display, Justin creates a perfect visual blend of man and machine set against an ever-changing landscape.  From the beautiful British countryside, via the legendary Goodwood, through to the stunning cityscapes of London, all segue together seamlessly and convey the harmony between man and machine and Belstaff’s integral part in that thrilling sport. 

The journey ends at Belstaff’s flagship London store, with David Beckham lending his own unique style to his handpicked Kendal jacket. 

 

Credits

Title     Open Road 
Client     Belstaff 
Advertising Agency     Belstaff Marketing Department 
Concept     Damian Mould/ Tim Daukes
Production Company     HLA 
Director     Justin Stokes 
Producer     Tim Daukes 
Director of Photography     Flemming Jetmar 
Editor     Simon Hargood 
Post Production     The Mill 
Sound     750 mph