Hershey Turns Packaging into a Beat Box with Take5 Remixer
Created in partnership with IPG Media Labs and Novalia, the TAKE5 Remixer uses conductive ink to create music on the spot. The limited release TAKE5 Remixer allows users to immediately remix music with built-in speakers. Unlike other packaging-based music devices, it doesn’t require an app to run.
The battery-powered Remixer includes five rows of three beats with pause and stop buttons to produce more than 30,000 track combinations. The lo-fi sound is a throwback to the keyboards of the 80s and 90s. “In a world of headphones and streamed music, the Remixer lets people collaborate together in a group music-playing experience,” says Dan Mohnshine, director of Take5 brand.
On September 17th, the limited edition TAKE5 Remixer debuts at Hotel Thrillist. In a New Orleans-style welcome, the TAKE5 brand is giving more than 500 guests their own Remixer. People can also get a chance to win a Remixer by retweeting @TAKE5 using #RemixerSweepstakes for a limited time (now through September 19th).
Advertiser: Hershey’s TAKE5
Brand Manager: Chris Kinnard
Director of Marketing: Dan Mohnshine
Digital: Katy Lee
Creative Agency: Barkley
Creative Director: Katy Hornaday
Copywriter: Zack Browne
Art Director: Tanya Karpitskiy
Strategist: Molly Griffin
Producer: Dany Gimeno
Executive Creative Director: Jason Elm
Group Account Director: Bryan Herrman
Content Manager: Brandon Painter
Account Supervisor: Julie Ray
Production Manager: Dustin Schirer
PR Director: Anita Strohm
Strategy: David Weaver
Account Director: Tyler Cook