senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Help a Boar Slurp 2019 Metres of Noodles with Game from UltraSuperNew

03/01/2019
Advertising Agency
Tokyo, Japan
169
Share
Agency celebrates the Year of the Pig with Boaris the Boar

2019 is the Year of the Pig, and UltraSuperNew in Singapore and Japan has created a game to celebrate. 

'The Great Slurp' invites players to help Boaris the Boar slurp 2019 metres of soba noodles within a 30 second time limit, but without going too fast causing poor Boaris to choke. If the player succeeds, they collect a token to be taken to the UltraSuperNew office in Singapore or Japan to collect their prize - a packet of coveted UltraSuperNoodles!

It's tradition for the Japanese to eat soba noodles on 31st December to see in the New Year. Soba noodles are easier to cut off than most other noodles, so they are eaten to 'cut off from any disasters, bad luck or illness in the New Year'. 

You can play the game here.

Credits
Work from UltraSuperNew
Make it Unbelievable
Canva
09/04/2024
5
0
Human Softness
SKYN
05/02/2024
21
0
KFD
Duolingo
04/01/2024
20
0
ALL THEIR WORK