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Creative

Heinz Takes a Dig at Modern Health Culture in New Spot from BBH London

BBH London, 2 weeks, 6 days ago

The comedic ad was shot by James Rouse via Outsider

Heinz Takes a Dig at Modern Health Culture in New Spot from BBH London

Heinz tasked BBH with promoting the health benefits of their Baked Beanz (protein, fibre). For the campaign, the agency took aim at the smugness of modern health culture and undercut that with Heinz Baked Beanz - a healthy alternative that is "good for you, without going on about it."

The comedic spot was shot by James Rouse through Outsider. 

Creative Agency

Creative Director: Uche Uzugwu

Creative Agency: BBH

Copywriter: Fred Rodwell

Art Director: Andy Parsons

Music and Sound

Sound Design: Toby Griffin @ Gramercy Park Studios

Offline

Editor: Mark Edinoff, Anne Perri (Work Post)

Post Production / VFX

Telecine: Framestore

Flame: Stephen Miller @ Gramercy Park Studios

Production Company

Production Company: Outsider

Producer: Benji Howard (Outsider), Jessica Savoury (Hogarth)

DOP: Alex Melman

Director: James Rouse

Category: Conveniece , Food

Genre: Comedy