Heinz Takes a Dig at Modern Health Culture in New Spot from BBH London
Heinz tasked BBH with promoting the health benefits of their Baked Beanz (protein, fibre). For the campaign, the agency took aim at the smugness of modern health culture and undercut that with Heinz Baked Beanz - a healthy alternative that is "good for you, without going on about it."
The comedic spot was shot by James Rouse through Outsider.
Creative Agency: BBH
Creative Director: Uche Uzugwu
Copywriter: Fred Rodwell
Art Director: Andy Parsons
Production Company: Outsider
Director: James Rouse
DOP: Alex Melman
Producer: Benji Howard (Outsider), Jessica Savoury (Hogarth)
Editor: Mark Edinoff, Anne Perri (Work Post)
Post Production / VFX
Flame: Stephen Miller @ Gramercy Park Studios
Sound Design: Toby Griffin @ Gramercy Park Studios
Category: Conveniece , Food