senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

Heineken Turns a Super Long Hashtag into a Ticket for the UCL Final

23/05/2016
Advertising Agency
Milan, Italy
186
Share
Publicis Italy launches competition leading up to the UEFA Champions League Final

This year, the UEFA Champions League Final will be held in Milan. So, during the second half of May, Heineken used the most discussed topic on social networks to talk about something people may not know: its own product quality. Heineken did so by creating 'The Final Hashtag': a contest that lets people win the tickets for the Final match.

To enter the contest, all you have to do is tweet to @Heineken_IT the hashtag that showed up on hundreds of outdoor ads created by Publicis Italy and placed all over Milan.

By doing this, people will spread both the Heineken product quality and the instructions to enter the contest itself.


Credits
Agency / Creative
Post Production / VFX