Heartbreaking Movember Film Tells Men to 'Man Up' and Speak Up About Suicide
The 3 part 'Man Up' TV documentary series shown on ABC concluded last night. In the series, Triple M's Gus Worland explores what the contributing factors are to the alarming rates of men's suicide in Australia. To see his adventures head to manup.org.au.
At the conclusion of the documentary Worland decided that he wanted to communicate with everyday Australian men via an advertising campaign and encouraged them to talk and express themselves, especially when feeling down. The ad 'Man Up. Speak Up.' was created with the assistance of Adam Ferrier (Cummins&Partners) and Adam Hunt.
Says Ferrier: "All little boys and girls cry, it's necessary for survival. However, at some stage in their development many young guys learn it's not ok to cry or express themselves. We wanted to reflect back the absurdity of this situation."
The documentary, ad, and overall project was supported by Movember and the University of Melbourne.
Advertiser: The Movember Foundation
Creative Agency: Cummins&Partners
Chief Strategy Officer: Adam Ferrier
Production Company: Heiress Films
Director: Ben Lawrence
Category: Charity , Corporate and social
Genre: Dialogue , People