He-Man & Skeletor Have The Time Of Their Lives In New Moneysupermarket Campaign
The hilarious new TV spot for ‘You’re So MoneySuperMarket’ premieres on Sunday 3rd September
MoneySuperMarket is launching its very own homage to Dirty Dancing in celebration of the 30th anniversary of the film’s release. The Dirty Dancing® IP is licensed by Lionsgate with He-Man and Skeletor recreating the iconic dance moves in a new TV spot for the UK’s leading price comparison website.
The two minute ad, which will air for the first time on Sunday 3rd September during The X Factor, sees MoneySuperMarket once again enlist the services of Masters of the Universe characters He-Man & Skeletor to show that even arch-enemies can set aside their differences to celebrate feeling epic after saving money on their household bills.
The ad opens with He-Man entering the Wild Pony saloon and locking eyes with Skeletor, who is propping up the bar. The two rivals face off and He-Man pulls out his famous Power Sword - but instead of attacking Skeletor, he unleashes a bolt of mystic force on the jukebox just behind him. He-Man hands his sword to a waitress and takes the dance floor with Skeletor to the unmistakable opening bars of “(I’ve Had) The Time of My Life”, the Oscar-winning Bill Medley and Jennifer Warnes track from the 1987 blockbuster film Dirty Dancing.
The room falls silent as He-Man and Skeletor begin dancing, recreating the familiar moves made famous 30 years ago. Everything builds up to the big finale where, in front of a cheering crowd, Skeletor is lifted into the air by He-Man. The routine finishes to a standing ovation and we hear the immortal words “He-Man and Skeletor, you’re so MoneySuperMarket”.
Darren Bentley, Marketing Director at MoneySuperMarket, commented: “We’re always looking for entertaining new ways to illustrate that epic feeling you get when you save money on your household bills. This time, we’ve harnessed the power of nostalgia to bring together two of the most iconic cartoon characters of the ‘80s to recreate the dance moves from one of the greatest films of that era. We hope fans enjoy the tribute.”
The new ad will be amplified by a multi-channel integrated campaign across PR, digital and social media, using the hashtag #EPICSKELETOR.
Chief Creative Officer:
The Play Room
Post Production / VFX
Post Production Company:
Marcus Dryden (Shoot Supervisor)
Alex Gabucci (Lead)
We are Theodore, Marcus Brooke-Smith