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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Having a Bad Day? Indulge in Some 'Consolations'

30/10/2019
Advertising Agency
Paris, France
153
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Find comfort in less celebratory situations with CLM BBDO's campaign for Celebrations

Since their launch, Celebrations chocolates have been part of all of our festive moments: Christmas, birthdays, anniversaries, promotions, housewarming parties... and have always made them even more delicious. But there are also these times when we feel anything but in a celebratory mood. And for those less joyful times, we could for sure use some chocolate!

This is why Celebrations and its French agency CLM BBDO are launching the limited edition Consolations. A chocolate box just like Celebrations, except for its name. A simple way to remind people that chocolates are always good, whether they choose them to celebrate or to be comforted.

The Consolations chocolate box is available for three months via the #Consolations hashtag. To make this known, the brand will react regularly to current events through a series of Twitter posts.

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