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Creative

Havas Life's Durex Naturals Campaign is Soaked in Natural Imagery

Produced by filmservice and directed by Jeremy Charbit the sultry, scenic spot aims to normalise lubrication products for women

Havas Life's Durex Naturals Campaign is Soaked in Natural Imagery

A splash of sensations comes from the new commercial made for Durex Naturals intimate gel.

The task was to normalise the perception of lubes among women. Durex, with the help of Havas Life Moscow, promotes the gel that is as natural to use as any beauty product. So the sensation of natural moisture comes not only from the message, but from the visuals, music and sound as well.

The spot runs in different European countries (incl. France, UK, Italy, and others).

Client

Advertiser: Reckitt Benckizer

Brand: Durex

Creative Agency

Creative Agency: Havas Life Moscow

Creative Director: Evgeniya Arabkina

Copywriter: Vaselina Kramar

Art Director: Ludmila Agafonova

Head of TV / Production: Irina Svetlakova

Group Account Director: Natalia Repko

Strategy Director: Irina Konovalova

Account Supervisor: Anna Kuznetcova

Strategic Planner: Anastasia Boykova

Production Company

Production Company: Filmserviсe

Director: Jeremy Charbit

Category: Corporate and social , Sexual

Genre: Experiential