Havas Village Australia has today announced the
creation of a new French Desk within the agency, designed to develop and
increase the Havas footprint with the growing number of French
businesses in Australia.
Mathieu Van Hieu has been appointed to
the newly created role of group business director and head of French
Desk and joins with immediate effect, following roles at the Young &
Rubicam Group and George Patterson Y&R. He also spent five years at
Havas Paris with a strong track record in business development while
also picking up 2 Cannes Lions awards for work on the Vichy skin care
brand.
With more than 15 years experience in France and Australia
working with blue chip French brands, across multiple industries, Van
Hieu's key responsibility will be to lead business development and
service key French-owned businesses, leveraging his unparalleled
expertise and bi-national experience. His remit will be focused on
developing connections with leading French companies seeking to evolve
their brand communications in the Australian market.
Van Hieu will also work closely with Havas' global headquarters in
Paris, leveraging international assets from across the network to
support local businesses on the ground in Australia.
Says Van
Hieu: "The French market in Australia has grown rapidly in recent years
as more French businesses have identified the Australian market as one
that has great potential. It's exciting to have the opportunity to come
back to Havas in a new territory and develop the agency's offering. In
the coming months, I'll be working to leverage Havas' strong French
connections and heritage, in addition to my own knowledge base, to drive
the business forward in years to come."
The Havas Village French
Desk will support the main three Havas Village businesses: Havas Media,
Havas Worldwide and Red Agency.