Havas Helia Launches Unique Football Fan Competition for Adidas
This week, adidas and Havas helia launched an initiative giving football fans around the world a unique chance to design the third jersey for some of the world’s biggest football clubs.
Called the Creator Studio, the digital platform will give fans the chance to be responsible for the third shirts that will be worn by some of the best players in the world at Real Madrid, FC Bayern Munich, Manchester United, Juventus, AC Milan and Flamengo.
Fans will be able to upload and share their design online with their community through the Creator Studio, and use it as a platform to campaign for votes. Once the designs have been submitted the kits will enter Battle Mode, where fans will be given the chance to vote for their favourite kit. The kits with the most likes will be entered into a top 100 gallery per club.
The winning shirt for each team will be decided by a judging panel of some of the clubs’ most iconic players, with the winning kits going into production as the official third jersey to be worn on pitch by each team during the 2017/18 season.
The Creator Studio is a mobile-optimised experience, allowing fans to submit designs on the go as well as from desktop computers.
As the lead strategic and creative agency for customer engagement, helia spearheaded the development of the campaign and its deployment to local markets.