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Hires, Wins & Business

Havas Bolsters Shopper Marketing With Addition of BD Australia to its Village Model

The BD Team will be based from Havas' Sydney office but will operate nationally.

Havas Bolsters Shopper Marketing With Addition of BD Australia to its Village Model

The Havas Group has today announced BD Australia has joined the Group to provide shopper marketing expertise and services to complement its burgeoning Havas Village model. The move will bolster the Group's offering for current and future e-commerce, FMCG and retail clients.

Led by managing director Simon Porter and ECD Tom Hoskins, BD Australia is a multi-award winning agency that specialises in integrated retail and shopper marketing, creating ideas to help brands and retailers achieve greater commercial process and sell more products. Their involvement played a role in helping Havas win the creative pitch for Bottlemart and SipnSave last year, and they continue to support other business in the Village including Afterpay.

The BD team uses data analytics in the study of shopper behavioural dynamics and behavioural economics to identify insights to aid smarter decision making. This in turn helps unlock creative ideas that solve business problems, ultimately driving commercial results.

Porter, who has 15 years of agency leadership experience in brand marketing, has worked on leading brands including Sony, Vodafone, Microsoft, adidas and Coca-Cola. He will report into Havas' Executive Management Team.

Says Anthony Gregorio, James Wright and Mike Wilson, Havas' executive management team: "Bringing BD Australia on board provides us with another fantastic asset in the Havas Village.  We can now tap directly into their shopper data set and smartly apply those insights to our campaigns. Simon and the team are intelligent, strategic and nimble, always working at speed to find great solutions for their clients. Best of all they are a great bunch of people, adding a new dimension to our offer giving clients access to a truly holistic set of marketing expertises that can deliver on their objectives and requirements."

Says Porter: "We believe too few creative agencies in Australia explicitly focus on driving sales and those that do, lack the insight and innovation displayed in leading markets. We aspire to be the leading creative solution for forward-thinking Australian clients looking to sell more product.

"We've been looking for the right partner to elevate our offering in Australia for some time and have now found that natural fit in Havas, augmenting our existing skills with enhanced data, digital, media social, experiential and PR capabilities."

The Havas Village includes Havas Creative, Havas Media and Red Agency. The BD Team will be based from Havas' Sydney office but will operate nationally. There are currently no plans to change their name.