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Hasbro’s Action Man Delivers Epic Performance in Latest MoneySuperMarket Ad

The Tom Kuntz-directed film was created by Mother and sees our plastic hero getting his perfectly choreographed boogie on

Hasbro’s Action Man Delivers Epic Performance in Latest MoneySuperMarket Ad

MoneySuperMarket is back on our TV screens this weekend as ‘Action Man’ demonstrates how even iconic action figures can feel epic when they save money on their household bills. 

The 60 second spot, which premieres during Ant and Dec’s Saturday Night Takeaway on ITV1 this Saturday evening, sees the UK’s leading price comparison website partner with Licensor Hasbro in Action Man’s small screen commercial debut. 

The ad opens with Action Man taking cover in mountainous terrain, using his walkie talkie to tell his fellow comrades about his recent saving with MoneySuperMarket, declaring ‘I just saved with MoneySuperMarket and now I feel EPIC’. As his colleagues look on, Action Man abandons his post and begins to bob his head in time to the punchy beat of '90s classic ‘Finally’ by CeCe Peniston.

Set against a desert backdrop, Action Man breaks into a euphoric dance featuring a series of twirls, leaps and power slides. As CeCe Peniston’s song continues to play, Action Man rallies the troops to join him in celebration, with guest appearances from Action Man Astronaut, Action Man Cricketer and Action Man Polar Explorer. In a moment of elation, Action Man strips off his army uniform to reveal his famous blue underpants.

The ad ends with Action Man dangling from a helicopter declaring: “Action Man, you’re so MoneySuperMarket”.

Darren Bentley, Marketing Director at MoneySuperMarket, commented: “We always aim to bring our brand purpose to life in an entertaining way and our ads are all about illustrating that sense of empowerment you feel when you take control of your finances. Action Man is the fourteenth character to ‘save money and feel epic’ in our long-running campaign and we hope viewers are as surprised and delighted by his dance moves as we are.”

Hermeti Balarin, Partner at Mother added: “Every time one of these come out, they get talked about more than the programs they interrupt. That’s why this campaign has been epic. We loved to have bowed out on a high.”

The new ad coincides with MoneySuperMarket’s inclusion in the 2018 Superbrands, which celebrates the UK’s strongest brands. Over 2,500 consumers voted the price comparison website above all of its competitors on the three core factors of quality, reliability and distinction. For more info

Advertiser: MoneySuperMarket

Creative Agency

Creative Agency: Mother London

Production Company

Production Company: MJZ

Executive Producer: Cindy Burnay

Director: Tom Kuntz

DOP: Tristan Oliver

Producer: Emily Skinner

Animation Director: Mark Waring

Choreographer: Richy Jackson at Bloc Agency

Set Builders: Andy Gent at AMS Ltd

Post Production / VFX

Colourist: George K (MPC)

VFX Supervisor: Dave Walker

Producer: Sibylle Preuss

Animation: Stop-Frame Producer: Lisa Hill

Colour Company : MPC


Music Supervision: Theodore

Licensing : Action Man Licensor: Hasbro

Sound Engineer: Sam Robson

Sound Production: 750MPH

Licensing: Action Man Licensor: Hasbro

Category: Banking , Finance/insurance

Genre: Action , Animation , Comedy , choreography