Harley-Davidson and Marvel Create Collection of Super Hero Motorcycles via 303 MullenLowe
Harley-Davidson and Marvel have created a collection of 27 custom Harley-Davidson motorcycles in a campaign by 303 MullenLowe.
303 MullenLowe created a digital platform to showcase the collection where people can vote on their favourite motorcycles to win a trip to Las Vegas: h-dmarvelcustoms.com.
The campaign showcases some of the most popular Marvel characters and Harley-Davidson models - a Groot-inspired Street Glide Special from the Touring range, a Thor-inspired Breakout from the Softail family, and a Black Widow-inspired Iron 883 from the Sportster family to highlight just a few.
The campaign is also supported on Harley's social channels, while the collection - called Super Hero Customs - will feature at Oz Comic Con Sydney this weekend (September 10 & 11, 2016).
The launch of Super Heroes Customs coincides with the 75th anniversary of Captain America's first appearance in a Marvel comic.
Recent campaigns for Harley-Davidson Australia & New Zealand have also relied heavily on digital and social channels to reach a broader audience. 'Road of Imagination' rolled out on Instagram, while #NicetoBeNaughty achieved over a million views on Facebook.
Client: Harley-Davidson Australia & New Zealand
Agency: 303 MullenLowe