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Halo Gets Witty in Comical New Campaign From 215MCCANN

McCann Worldgroup, 2 months, 1 week ago

The campaign sees two major characters from the game engaged in a 'War of Wits'

Halo Gets Witty in Comical New Campaign From 215MCCANN

Never before has the storied Halo franchise allowed its characters to be taken from their fictional sci-fi world and dropped into ours. In a new campaign breaking today for the RTS (Real Time Strategy) game, Halo Wars 2 [on sale 2/21], Xbox and 343 Industries partnered with 215MCCANN and director Randy Krallman to do just that.

The campaign imagines its two major characters, the alien giant General Atriox and heroically human Captain Cutter, engaged in a War of Wits…in relatable, real-life comedic situations in which the two use their strategic military minds to fight it out over the ownership of an airplane armrest and the price of a used car.

The key to victory, as strategy gamers will appreciate: KNOW YOUR ENEMY. 

You can check out both videos from the new campaign below:

Creative Agency

Chief Creative Officer: Scott Duchon

Creative Director: Neil Bruce

Copywriter: Kyle Davis

Business Director : Peter Goldstein

Executive Producer: Brandon Romer

Producer: Sarah Sweeney

Creative Agency: 215MCCANN

Strategy Director: Brian Wakabayashi

Account Management: Drew Porter; Kevin John; Armando Melendez

Senior Art Director: Alper Kologlu

Brand Strategist: Ryan Ouyoumjian


Managing Director: Marc Altshuler

Head of Production: Meagen Carroll

Executive Producer: Lauren Bleiweiss

Editor: Andy McGraw

Edit Company: Cartel

Edit Assistant: Matt Berardi

Post Production / VFX

Producer: Scott Boyajan

Post Production House: Electric Theatre Collective

Telecine: Company 3

Flame Artists: Eric Mason

Executive Producer: Kate Hitchings

2D Lead Artists: Gretchen Capatan, Kevin Jones, Dave Damant

Production Company

Production Company: Smuggler

Line Producer: Ian Blain

Executive Producer: Patrick Milling Smith, Brian Carmody, Shannon Jones

DOP: Darko Suvak

Director: Randy Krallman

Category: Gaming , Sports and leisure

Genre: Comedy , Dialogue , PR , People