Hakuhodo Acquires Shares in BCI and eNav in the Philippines

Hakuhodo Inc., Japan’s second largest advertising company, announces that it has acquired shares in brand agency Beginnings Communications, Inc. (BCI) and events and activations company eNAV Logistics Management Services, Inc. (eNAV), both of the Philippines.

BCI is a brand agency with strengths in corporate and product and service branding in both creative and promotion. It has a track record in supporting a broad range of Japanese and global clients, in addition to local Filipino companies. In recent years, it has also been focusing energy on data-driven branding, and has collaborated with Hakuhodo on numerous projects. eNAV is a company with a proven record in planning and organising events and activations large and small across the Philippines.

By welcoming BCI and eNAV into the Hakuhodo Group, the Group strengthens its integrated marketing response capabilities in the Filipino marketplace, where sustained high growth of 6–7% per annum is forecast, and will provide high quality services to Japanese and local clients.

“We are very excited to be part of the Hakuhodo family and represent them in the Philippines. Hakuhodo is a welcome partner that will further strengthen the synergised thrust of BCI and eNAV in integrated communications. Hakuhodo’s expertise in data-driven marketing reinforces our own team’s expertise in people-centered and experiential marketing. We believe that combined with our empathy for the local pulse, Hakuhodo’s global view now offers our clients a uniquely empowering advantage. Together, we look forward to fulfilling our joint commitment to forging relationships and inventing the future,” said Gemma G. Alcantara, CEO of the two companies.

The Hakuhodo Group will continue to expand its marketing service network in Asia to provide marketing knowledge based on sei-katsu-sha* insight we have amassed until now to Japanese, local and global clients in each country.