Hain Celestial Appoints Havas London to Key UK Ad Accounts

Leading organic and natural food company Hain Celestial has appointed Havas London to lead strategic and creative work across a number of its flagship brands in the UK without a pitch.

The agency has initially been tasked with developing strategic brand positioning work for New Covent Garden Soup Co., Tilda Rice, and Dream, the plant-based, dairy-alternative range – with ongoing creative platforms to support new directions for the brands to follow. Havas is also working on a more specific product launch brief for Gale’s Honey, and will work across other Hain Celestial brands in the UK moving forward.

The appointment has been made on the back of Havas’ ongoing work for another Hain Celestial brand, Ella’s Kitchen – with whom the agency has worked since 2014 and which this week won two IPA Effectiveness Awards, including Best Small Budget Campaign. Founded in 2006, the brand was bought by Hain Celestial in a $100m deal in 2013 and has since become the UK’s top-selling baby food brand with £80m revenue.

Celia Pearman, CMO, Europe, Hain Celestial says: “Havas has done a fantastic job building and maintaining the Ella’s Kitchen brand, in the face of tough competition and over a number of years. It’s this success, and the strength of our relationship, that has led to bringing them on to work across the other brands in our portfolio as the FMCG sector faces a number of challenges, not least from own-label.”

Havas London CEO Xavier Rees adds: “We’ve been on an incredible journey with Ella’s Kitchen over the past four years, and we’re excited to extend this relationship across more of Hain Celestial. It’s important to us that we work with the right kind of company, and their sustainable, purpose-led values tally with our own. It’s a partnership we’re really passionate about.”

The Hain Celestial Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company with operations in North America, Europe and India. Its mission is to be the leading marketer, manufacturer and seller of organic and natural better-for-you products, and it is committed to growing sustainably while continuing to implement environmentally sound business practices and manufacturing processes.