senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

Gyro UK Unveils Revamped Leadership Line Up

16/11/2017
Advertising Agency
London, United Kingdom
33
Share
Agency promotes Kate Howe to Chief Executive

gyro UK has strengthened its full-service offering for clients with an enhanced management line-up following a host of appointments and promotions.

Kate Howe, previously managing director, has been promoted to Chief Executive. She will lead gyro’s continued evolution as a full-service B2B marketing agency and work with Liz Jones, CEO of B2B at parent company Dentsu Aegis Network to deliver its capabilities to new and existing clients.

The promotion underlines Howe’s stature as a leader within the B2B industry and her pivotal role in the agency’s integration within Dentsu Aegis Network after it acquired the agency in July 2016 and subsequently incorporated the network’s B2B media shop, Interprise.

Beth Freedman joins from Saatchi & Saatchi Pro to take up the role of Managing Director. She will oversee overall client relationships and the agency’s operations helping its clients unlock the value of gyro’s full service capabilities. Freedman brings more than two decades’ of industry experience working with major players at Fallon and most recently worked as head of client services at the Publicis brand formerly called Saatchi Masius.

Ian Bell also arrives from Dentsu Aegis Network media agency Carat as Chief Strategy Officer. He will lead the 12-strong strategy team across gyro UK, help gyro leverage the wider network’s diverse skills and capabilities and identify strategic solutions for new and existing clients’ problems. His experience spans 20 years working across both B2B and B2C campaigns for respected advertisers such as Mondelez, Rolls Royce Motor Cars and Proctor & Gamble.

Finally, the agency’s Executive Creative Director David Harris has been promoted to Chief Creative Officer of gyro UK in recognition of his work delivering best-in-class creative solutions since joining in June 2015.

Kate Howe, chief executive, gyro UK said: “The arrivals of both Beth and Ian greatly enhance our creative and strategic thinking alongside our expertise in how to intertwine B2B creativity with media, tech and data. This will be vital as we continue on our integration journey following the merger with Interprise. We’re building an agency around clients, and their customers, and not just channels. I have an ambitious UK growth plan for gyro, and this expanded leadership team will help us achieve it.”

Liz Jones, CEO, B2B at Dentsu Aegis Network said: “More and more clients are demanding integrated expertise and capabilities in their B2B communications. This increases the need for agencies to weave together media, digital and creative to create campaigns that truly resonate with a company’s target audience. The strong, entrepreneurial leaders that we have at the helm of gyro UK means the agency is now perfectly placed to prosper and grow in this marketplace.”

The new leadership team structure will be in place from January 2018.

Credits
Work from gyro UK
ALL THEIR WORK