gyro Manchester Promotes Belinda Green to Associate Strategy Director

gyro, the global ideas shop, has added four new hires to its Manchester office and announced the promotion of Belinda Green to Associate Strategy Director.

Jo Jeffers, Senior Strategist, brings more than 10 years of experience in marketing and business strategy. Having worked with a variety of global brands, Jeffers has developed a diverse and varied skill set. She comes to gyro from Brand Vista where she was a brand strategy consultant leading consumer insight programmes and innovation process for high-profile clients.

Corina Boyle, Senior Account Manager, comes to gyro with more than five years of branding experience. Boyle offers a wide array of tactical and campaign experience having previously worked at agencies including HAVAS, Fruitful Advertising and Hempshire Design.

Jack Ward, Strategic Planner, was previously at Porter Norvelli working on top-tier clients including Procter & Gamble, Hewlett-Packard and BT. His integrated communications experience led him to help launch the high-profile Nivea Men’s partnership with Liverpool Football Club and the communications roll-out for BT’s WiFi.

Daniel Naughton, Office Manager, is a seasoned HR expert with nearly 20 years of experience in facilities management, office systems and health and safety policy.

Danny Turnbull, Managing Director of gyro Manchester, said: “The end of 2015 and start of 2016 has seen a flurry of activity at our global ideas shop with some exciting new client wins. With that, we have been able to continue to invest in hiring top tier talent to bolster our already strong team.”

Green has been promoted following a wealth of success in her four years at gyro. She has provided strong brand positioning and creative strategy across all channels while also playing an integral role in new business efforts.

Martin Tapley, Head of Planning at gyro Manchester, said: “Belinda is a first rate strategist, and it is a testament to her and the gyro strategy team that she has been promoted to work across gyro’s many top international clients.”