Guns or Knives Most Nominated European Agency at IMC European Awards 2016
A total of 81 finalists, all winners of national integrated
marketing competitions, have been selected in this year’s IMC European Awards
for Integrated Marketing Communications, representing 31 agencies from five
countries. Irish agencies lead the nominations with 25 finalists, followed by the
Czech Republic (18), Belgium (16), Italy (11) and the United Kingdom (11).
Irish agency Guns or Knives are the most nominated European
agency with a total of 14 nominations including five for Hailo’s Drive For Equality, four for Orchard
Thieves’ Launch, three for Hailo’s 3rd
Birthday, and two for Heineken’s It's
Your Call. The agency sits ahead of BBDO (Belgium) who are the second
highest nominated with seven nominations.
The nominations come following a string of wins at Irish
award shows earlier this year including the ICADs, where they ranked 4th
for overall number of awards won, followed by the prestigious Grand Prix at the
APMC awards
Commenting on the nominations Managing
Director, Zara Flynn says: “The impact that our campaigns created is a
testament to the collaborative relationship we have with our clients. We have
pushed boundaries as a creative agency and our clients have taken the brave
step to go with us. The results speak for themselves. We're delighted with
the nominations and look forward to the awards announcement in December”
The first round selection for the IMC European awards were made
by a jury panel consisting of 45 leading industry professionals across the
continent. The second round of judging, comprised of IMCC Council member
representatives and took place in Naples on 23rd September. This
year’s winners will be announced in December.
According to IMC European Awards Chair, Renate Vogt, “The jury has had a tough job judging more than 100 cases of the best work from all member countries. The quality overall was very good with some completely different cases in the categories. We have seen extremely creative cases for retail and automotive which were clearly different from the usual ones and some cases based on an extremely good strategy and excellent execution in all categories. Some cases, however, missed solid results in relation to the objectives.”
The full list of IMC finalists can be viewed here .
