GSP Remix Adobe's Logo In New Campaign
When Goodby Silverstein & Partners’ BETA Group was asked to participate in the project, they wanted to showcase their creativity as creative developers, technologists and makers.
So they re-created Adobe’s logo as a physical installation with 100 handmade cubes, each one correlating to an artist using Adobe software in real time.
The work is available on the #AdobeRemix Behance page and at the Adobe Lights Website
The cubes, handmade with acrylic windows and a wooden frame, each house 60 LED lights that function through a custom built embedded hardware system. This system provides data and energy to each cube. The data is then collected by agency-developed software installed in each artist’s computer. The software then tracks mouse activity and sends the pixel color of the artist’s current work back through the embedded system to each cube in real time.
The Adobe “Lights” installation will live at Adobe’s San Francisco headquarters, bringing together physical, digital and interactive elements into one living logo.
Credits
Creative
Partner: Rich Silverstein
Art Director: Pablo Rochat
Art Director: Stevie Laux
Copywriter: Roger Baran
Senior Creative Developer: Mike Newell
Creative Developer: Marpi Marcinowski
Creative Developer: Chris Allick
Associate Web Developer: Kia Lam
Associate User Experience Manager: Patrick Wong
Group Executive Producer: Michael Phillips
Production
Interactive Producer: Jessica Hauser
Director of Graphic Services: Jim King
Photographer: Claude Shade
Artist Manager: Mary McDevitt
Intern: Olivia Hellman
Retoucher: Michael Kennedy
Director: Marcus Ubungen
Account Services
Account Director: Joel Giullian
Business Affairs
Director of Business Affairs: Bess Cocke
Post-Production
Post-Production Company: eLevel
Creative Director: Mike Landry
Outside Vendors
Production Company: Lawrence Davidson, Myriad Harbor
