Venice, CA-based Backyard director Rob Pritts captures Internet sensation Grumpy Cat’s version of a ‘smile’ in the comical 30 second spot “Grumpy Cat” for Honey Nut Cheerios out of Saatchi & Saatchi, NY.
The spot features the cheery Honey Nut Cheerios bee Buzz trying his best to make the famously grumpy feline grin—it’s a funny failure. Pritts’ signature comedic timing, usually showcased through human performers, is humorously applied here with Buzz and Grumpy in TV show-like fashion.
Credits
Agency: Saatchi & Saatchi, NY
Executive Creative Director: Peter Smith
Creative Director: Johnnie Ingram
Creative Director: Chris Skurat
Copy Writer: Adam Kline
Art Director: Justin Roth
Executive Producer: Gregory Hall
VP. Director of Business Affairs: Sara Jagielski
Business Manager: Christina Mattson
SVP Management Director: Rodes Ponzer
Account Director: Dave Barone
Account Executive: Carly Wallace
Senior Strategic Planner: Anastasstios Tsitsopoulos
Production Company: Backyard, Venice, CA
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
Director: Rob Pritts
Director of Photography: Florian Stadler
Line Producer: Kevin Sharpton
Editorial: Beast
Editor: Jim Ulbrich
Producer: Valerie Lorio
VFX: Laika/House
President: Lourri Hammack
Line Producer: Karly Chambers
Animation Director: Aaron Sorenson
VFX Supervisor: Rex Carter