Grey London has announced Rob Sellers as its chief growth officer and part of the executive team, reporting into Grey London’s CEO Anna Pańczyk.
In the role Rob will be responsible for managing the agency’s new business, overseeing commercial development and shaping the agency’s proposition.
Rob Sellers is being promoted from the position of managing director of GreyBASE, the agency’s dynamic shopper and experiential agency. During his tenure at GreyBASE, he’s transformed the division into a leading activation and integrated business, servicing clients including Volvo, Nestle, General Mills and P&G.
Prior to Grey London, Rob was business development and strategy director at Slice Experiential and Events, working on clients including Nike, ghd, Unilever, Coca-Cola and Sky.
Grey London CEO Anna Pańczyk says: “Rob is going to transform our approach to growth and new business. He’s a brilliant business strategist with a passion for helping brands find new ways to reach customers. I couldn’t be more excited about this new phase for the agency."
Rob Sellers adds: “Having been with Grey for over seven years, I firmly believe our creativity and energy is more relevant to clients now than ever before. It’s an honour to be asked to help shape the next phase of the agency’s success, and to represent all of my amazing colleagues in the wider world.”