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Creative in association withGear Seven
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Grey London Launches The WAYBACK to Help Those Living With Alzheimer's

27/01/2017
Advertising Agency
London, United Kingdom
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Dr. David Shear from ‘Dementiaville’ and founder at Dementia Care Matters has backed the project

The WAYBACK project is seeking crowdfunding on Kickstarter to create a series of freely available, virtual reality films that faithfully recreate popular, positive moments from our collective past. The films will take the viewer back to a familiar past moment in time and immerse them fully in the historic scene. The aim is to help trigger happy memories and most importantly, open up new conversations and connections with loved ones and carers. The idea now needs to raise £35k to make the pilot episode. This opening episode will transport viewers back to a moment firmly planted in the UK’s national conscience; the Queen’s Coronation in 1953.

Dr. David Shear from ‘Dementiaville’ and founder at Dementia Care Matters has backed the project and has helped consult the project along the way.

The WAYBACK team already includes award winning director Kevin Thomas at Thomas Thomas Films, together with MPC London the visual effects company behind blockbuster movies such as The Jungle Book, alongside Grey London, 750mph sound studio and The Quarry Editors. There’s been overwhelming support from all these companies to offer their services freely to help this project get off the ground.

You can check out a video to promote the project below: 


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