Gramercy Park Studios Releases Summer Round Up
Summer 2018 saw one of the longest heatwaves on record in the UK, the England football team reached the World Cup semi-finals - recording their joint-second best ever finish - and the British public witnessed a revolutionary royal wedding.
As the sun fades and the bites of autumn creep in, Gramercy Park Studios rounds up the summer gone by with a look back at the post-production facility’s work over the warmer months…
Boots - Summer Like You're Seven
Kicking off the summer, Boots’ fun-filled film reminds us of the wondrous possibilities that the sunny season brings. Through the eyes of a seven-year-old girl we embark on a journey of carefree adventure. Given that children smile on average 400 times a day, more than 20 times that of an adult, the film invites us to rediscover summer as if we’re children again. Created by Ogilvy UK, GPS crafted the VFX for the energetic spot.
Heinz - Bullseye
Amidst one of the longest sunny spells for the UK on record, GPS collaborated with Kraft-Heinz and The&Partnership to launch the brand’s BBQ sauce in the British market. Against the backdrop of a sun-soaked CGI mountain range, a long horn bull paws the ground of its enclosure. In a tense build up, the condiment’s flavour is embodied by the animal powering through the fence. GPS crafted the audio and VFX, colour and CGI for spots.
Pringles - Celebration
As the nation was swept with World Cup fever, GPS helped throw a football fiesta in a Pringles can. An unsuspecting snacker pops open his tube of potato chips, to find, clad in the vibrant prints of various country’s flags from around the globe, a colourful party of cheering football fans. Embodying the summer’s spirited festivities, GPS completed the colour, VFX and sound for the ad.
Screwfix – Idents
Maintaining the World Cup momentum, GPS brought the celebrations home with ITV’s official sponsors of the 2018 Fifa World Cup. Harnessing the nation’s football spirit, the tongue-in-cheek idents see Screwfix customers, who have the same names of footballing legends, live up to the titles of their namesakes. GPS crafted the colour and VFX for the films.
Nespresso - On Ice
Cooling things down a touch, Nespresso had us craving a chilled brew with its series of chic and colourful stylised spots. Nodding to the aesthetic of the Italian Riviera, the string of films feature sun-soaked muted pastel tones as friends enjoy the heat over a Nespresso on ice. GPS crafted the edit, colour, VFX, MGFX and the sound for the run of films.
Lucozade - Made To Move
After an epic summer of sport, Lucozade unveils its first documentary. A young Londoner, Kuku, is surprised by his hero, boxing champion Anthony Joshua, to show the power of coaching. In the motivational film, the boxing legend inspires Kuku to pursue top-tier football coaching. For the heartening film, GPS created the sound, VFX and colour.
Aero - Bubblophone
This summer also saw Aero release its first TV ad in over half a decade. GPS crafted the sound for the toe-tapping spot which imagines how bubbles are created in the famous chocolate bar. A ‘bubblophone’ – a gramophone-like device invented for the film – is submerged into a pool of chocolate. When switched on, it forms a series of bubbling sequences in the liquid to reveal the secret behind the snack.
Nespresso - Master Origins
Launching its new range, Nespresso collaborated with GPS to complete the offline, colour grading, VFX and sound design for the launch of its latest ad. The visually stunning film takes us to the rainforest to show the craft behind the coffee brand’s new range of flavours. A vibrant colour palette immerses viewers in the landscape’s lush green foliage and the rich warmth of the coffee beans. GPS’s end-to-end approach to post-production allowed for the creative to remain central in the multi-faceted campaign.
